Discover the diversity of Portugal’s iconic fortified Madeira wine this October 24 at The Maybourne Beverly Hills at The Madeira Wine Experience

(Sep. 14, 2023, Los Angeles, CA): Madeira Wine Institute, IVBAM, and Madeira Wine Producers/Wineries are delighted to announce the Madeira Wine Experience will take place on October 24, at The Maybourne Beverly Hills, located at 255 North Canon Drive, Beverly Hills, CA. This day-long event offers an exclusive opportunity for guests to embark on a journey into the captivating world of Madeira, promising a day dedicated to exploration.

Madeira, the iconic fortified wine hailing from the picturesque island of Madeira, Portugal, is sure to tantalize the tastebuds. Known for its broad spectrum of flavors, from dry to sweet, Madeira is a versatile delight suitable for any occasion. Whether savored on its own, paired with a meal, or incorporated into a delicious cocktail, Madeira offers a unique sensory experience.

The Madeira Wine Experience will feature a walk-around tasting and seminars tailored for members of the industry from 12:00 p.m. to 5:00 p.m. Following this, the doors will open to consumers for a ticketed event from 6:00 p.m. to 8:00 p.m.

Participating wineries include renowned names such as Blandy’s, Cossart Gordon/Miles, Henriques & Henriques, Justino’s Madeira Wines/Broadbent Selections, d’Oliveira/The Rare Wine Company and Vinhos Barbeito/The Rare Wine Company.

For industry professionals: Credentialed members of the wine trade and media are invited to attend a walk-around tasting featuring a selection of distinct wines from five esteemed Madeira producers followed by three specialized seminar sessions. The schedule is as follows:

12:00 p.m. – 5:00 p.m.: Walk-around Tasting
11:00 a.m. – 12:00 p.m.: Pairing Madeira Wine with Food
1:00 p.m. – 2:00 p.m.: Madeira and Cocktails
3:00 p.m. – 4:00 p.m.: Aged Madeira

For the General Public: Attendees are invited to enjoy a walk-around tasting of Madeira wines paired with appetizers. Madeira-based cocktails, skillfully crafted by Camron Robinson, the acclaimed bartender and general manager of one of LA’s top destinations for Madeira, Thunderbolt, will be available to sip. For those eager to delve deeper into the diverse styles of Madeira wines, sommelier and Portuguese wine ambassador, Eugenio Jardim, will lead three informative 15-minute speed-tastings:

6:15 p.m. – 6: 30 p.m.: Madeira Wine Varieties – Sercial, Bual, Malvasia
6:45 p.m. – 7:00 p.m.: Madeira “Colheitas” and “Frasqueiras”
7:15 p.m. – 7:30 p.m.: Madeira’s Different Levels of Sweetness

Registration Details:
To register for the trade portion of the event, please visit: Trade Registration Link
Consumer tickets are now available for purchase at $55: Consumer Ticket Purchase Link

About Madeira Wine
Madeira Wine is a fortified wine available in a range of dry to sweet styles, originating from the island of Madeira in Portugal. The viticultural region, covering approximately 1,235 acres, holds the Protected Designation of Origin “Madeira” (DOP Madeira). This unique landscape, characterized by steep slopes and predominantly basaltic volcanic soils, benefits from proximity to the sea and a climate marked by hot and humid summers, complemented by mild winters, imparting unique characteristics to the wines and an exceptional winemaking and aging process.

Dry styles of Madeira are served chilled, while sweeter styles are often enjoyed as after-dinner sippers. Madeira wines are produced as both non-vintage blends and single-vintage wines with centuries of aging potential.

The Sercial, Verdelho, Boal, Malvasia, and Tinta Negra varieties are the most utilized and traditional grapes in Madeira winemaking, each bearing distinct designations to identify their different styles. These designations include Indication of Age, Frasqueira or Garrafeira (indicating vintage year and a minimum aging of 20 years in casks), and Colheita (indicating vintage year and a minimum aging of 5 years). Madeira Wines are also classified according to their degree of sweetness: Dry, Medium Dry, Medium Sweet, and Sweet.

For further information, please visit:
Vinho Madeira Wine:
Wines of Portugal:

Media Contact:
Madison Gann
Jarvis Communications