Frank Family Vineyards Promotes Liam Gearity as Director of Direct-to-Consumer Sales and Hospitality and Zahava Kraiser as Tasting Room Manager

(April 17, 2017; Calistoga, Calif.)—Rich and Leslie Frank, owners of Frank Family Vineyards, along with Winemaker and General Manager Todd Graff, are pleased to announce that Liam Gearity has been promoted to Director of Direct-to-Consumer (DTC) Sales and Hospitality, and long time tasting room employee Zahava Kraiser has been promoted to the role of Tasting Room Manager.

Liam Gearity

A veteran of the restaurant hospitality industry, Liam Gearity has held long-term leadership positions at high-end restaurants in New York and Los Angeles, two of the nation’s most fast-paced hospitality markets. Liam first met Rich and Leslie Frank in 2011 while working as head bartender and wine and spirits buyer for Wolfgang’s Steakhouse in Beverly Hills. The three quickly developed a friendship and bonded over a shared passion for quality wine and a commitment to hospitality. After experiencing firsthand Liam’s work at Wolfgang’s and his commitment to creating positive guest experiences, Rich and Leslie offered Liam a sales position at Frank Family’s tasting room. Liam relocated from Los Angeles to Napa in 2015 to work with the Franks and quickly established himself as a leader. In his new role as Director of DTC Sales and Hospitality, Liam oversees all divisions of Frank Family’s tasting room, wine club, and events departments, and works continuously to elevate Frank Family’s hospitality-driven tasting experiences.

“Liam is a natural born leader and has made an immeasurable impact at Frank Family in a very short period of time,” says Todd Graff. “He is constantly striving to improve existing winery programs and nurtures a positive environment which he extends to all staff and visitors.”

Zahava Kraiser

Zahava first visited Frank Family Vineyards for a wine tasting with friends in 2010 after moving from Boston to Napa. “I visited for a tasting with Dennis Zablosky, Frank Family’s longtime tasting room manager, and I loved it so much that I never left,” says Zahava. A former employee of Hewlett-Packard, Zahava strongly identified with Frank Family’s focus on hospitality and customer service, and began working as a sales associate in the tasting room shortly after her visit. Over the last seven years, she has worked her way up from sales associate, to assistant tasting room manager, before being promoted to tasting room manager. In her new role, Zahava oversees everything from employee scheduling to inventory, and makes sure the tasting room runs smoothly day in and day out. Her goal is to showcase Frank Family’s wines while ensuring that every guest leaves satisfied.

“Over the last few years, Zahava and Liam have proven to be essential in extending our focus on hospitality to every visitor to Frank Family,” says Rich Frank. “We’re thrilled to have them as part of our family.”

About Frank Family Vineyards:

Frank Family Vineyards was founded in 1992 by former Disney Studios president, Rich Frank. First constructed as the Historic Larkmead Winery in 1884, the stone building on property is the third oldest in Napa and appears on the National Register of Historical Places. Today, Frank Family owns over 380 acres of vineyards in the Napa Valley, and in 2015 received Napa Green certifications for both land and winery. Frank Family’s reputation for having the friendliest hospitality in Napa Valley has fans flocking to the tasting room on Larkmead Lane, which has been named “Best Napa Winery” by the Bay Area A-List for an unprecedented eight years in a row, making it one of the most popular tasting rooms in wine country. Tastings of Frank Family’s limited-production reserve and sparkling wines which are only available at the winery are priced at $40 per person and are offered seven days a week between 10am and 5pm. Reservations are strongly recommended for visits from Monday through Thursday, and are required for visits on Friday through Sunday. Guests may book a tasting at the winery by calling 1-800-574-9463 or visiting Frank Family’s Napa Valley Petite Sirah, Chardonnay, Pinot Noir, Zinfandel and Cabernet Sauvignon are distributed nationally.

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